Trulocal was established in 2016 as an online meat and fish subscription service. The main goal of the 2 co-founders was to build and sell the company. Shortly after the initial launch the 2 co-founders went on the Dragon’s Den in 2018. They successfully launched a deal with Michelle Romano for $100,000 in exchange for a 10% stake in the company. 1. Since the episode aired Trulocal grew significantly and with Michelle staying on board as an active investor and consultant the company grew in product assortment and gross revenue significantly. They also expanded into the USA and become a multinational business. In 2020 during they reached a peak I sales, a record of $19.8 Million dollars CAD. It was after this that EMERGE Commerce Ltd under the leadership of Ghassan Halazon purchased Trulocal for a stunning $16.8 Million CAD. Since the acquisition by EMERGE, Trulocal expanded from the headofffice in Kitchener to opening offices in Vancouver, Calgary, and Chicago. According to Drew Green, EMERGE Chairman: ‘we plan to continue to acquire and accelerate market-leading e-commerce assets”.
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